We are super pumped to be playing our part in tackling climate change with P.O.W Canada – join us April 27th!
“Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to address climate change. We believe our love of adventure in nature, demands our participation in the fight to save and protect it.”
While it’s important for individuals to take steps to lower their carbon footprint and adopt important initiatives such as composting, recycling and eating less meat, that’s not the scale of change we need. In order to lower emissions to our target commitments, we need large scale policy solutions. All other sectors of the Canadian economy have organized themselves in a way to have influence over policy decisions which are important to their industry. The outdoor industry in Canada is massive, yet has never been organized in a way to have a collective voice and collective influence. That’s our mission and goal. As outdoor enthusiasts, we’re on the front lines of climate change and see the impacts first-hand. If we don’t step up and use our voice to protect the places we love and experiences we value, who will?
Protect Our Winters was formed in 2007, by pro snowboarder Jeremy Jones. He found that more and more resorts he’d always counted on for good riding were closed due to lack of snow. Something was clearly going on. He felt the need to act. But organizations focused on mobilizing the snowsports community on climate didn’t exist—there was a gap between the impacts that climate change was already having on our mountains, and any organized action being taken to address it. And so he founded Protect Our Winters.
Since then, the movement has grown to include the wider outdoor sports community. Their playgrounds and livelihoods also depend on healthy winters. Protect Our Winters has grown from a kernel of an idea into a worldwide network of over 130,000 supporters – a social movement on climate, designed to activate a passionate community and create the will for meaningful climate action across the globe
Swingit24 is back for 2019, first let’s recap an epic Swingit24 2018!
We raised $12,000 to partner with Legado Initiative, who protect some the world’s most threatened ecosystems by empowering the people that call them home. Rebecca and Laura both traveled to Mount Namuli in Mozambique in August to take part in a training and conservation work with the local communities. For more information on their work please check out their website: https://www.legadoinitiative.org/legado-namuli/
Highlights from Swingit24 2018 included (in no particular order)
We are in the final week for fundraising and sign up! We are sooooo excited for 3pm Saturday April 21st at Movement 108.
Now for a very special shoutout to our Gold Kettle Bell Sponsor Proper Hair Lounge. Not only are they the golden, they are also swinging as a team! Props to owner Sam Bligh and his Proper Swingers for putting down the scissors and picking up the kettle bells for charity and community building! Cheer them on as they show us all how to do a ‘proper’ swing!
“We have signed up with @swingit24 where we will swing kettlebells for one whole hour as part of a 24 hour relay. Mitigating the impact on the environment by investing in the Green Circle program has been important to our salon since day one, so we knew this was the perfect way to give back as a salon and team.”
Okay friends – here we go! We are heading to Mozambique to make a difference and are we excited!
What is Swingit24?
First and foremost SwingIt24 is an event that connects local communities, engaged glutes, heavy bells and a whole bunch of cheering to raise funds for a cause that aligns with our values of building leadership and empowering people to make sustainable change in their lives.
For exactly 24 hours combined, we will be continuously swinging kettlebells to raise funds for Legado. Hosted at movement108
Legado: Namuli – a flagship project on Mount Namuli, in northern Mozambique, who engages world-renowned scientists, local community activists and conservation leaders to secure a vibrant future for the mountain and the people who depend on it. The goal is to empower the people who call this mountain home.
We are going to get really sweaty, have a lot of fun and build serious community spirit on a global level by swinging kettlebells continuously, yes that means non-stop, for 24 hours! People just like you will be rounding up tribes of local swingers all in the name of making a difference in the world of conservation and community building in Mozambique.
Last year we raised over $13,000 to support one of our founders (Rebecca Bligh – see video below) goals to build a stronger education platform for all primary age children in Ethiopia. Creating the opportunity for younger children to experience quality education at a primary level means they have a greater chance to go on to high school and on to further education in their life. The country of Ethiopia has a goal to become a middle income country by 2025 by way of educating their younger generations.
100% of the funds raised contributed towards a larger effort, in partnership with Imagine1Day, to provide free quality education to all school-age children in Ethiopia. Imagine1Day has been working in Ethiopia since 2008 and has since built 43 schools in rural communities, all funded through events similar to ours.
This year we are partnering with Legado Initiatives – Legado protects the world’s most threatened ecosystems by empowering the people that call them home. Our work will be focused in a community on Mount Namuli in Mozambique. For more information on their work please check out their website: https://www.legadoinitiative.org/legado-namuli/
16 captains rallied to create their teams of swingers and we went for it! Together we smashed our fundraising goal and had some serious fun! This year we will be swinging Saturday April 21st, join us a for a sweaty good cause!
How it all goes down!
Team captain’s volunteer and set about recruiting a team! The more teams, the more people involved, the more money will be raised for Legado Initiatives .
Each team (6-10 people) registers for one hour as part of the relay.
Each swinger will swing for 1 minute every 6-10 minutes (depending on how many teammates there are) – The bell must never stop swinging, as one teammate is finishing the next teammate needs their bell ready to go….or going.