Our fundraising partner for 2019
“Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to address climate change. We believe our love of adventure in nature, demands our participation in the fight to save and protect it.”
While it’s important for individuals to take steps to lower their carbon footprint and adopt important initiatives such as composting, recycling and eating less meat, that’s not the scale of change we need. In order to lower emissions to our target commitments, we need large scale policy solutions. All other sectors of the Canadian economy have organized themselves in a way to have influence over policy decisions which are important to their industry. The outdoor industry in Canada is massive, yet has never been organized in a way to have a collective voice and collective influence. That’s our mission and goal. As outdoor enthusiasts, we’re on the front lines of climate change and see the impacts first-hand. If we don’t step up and use our voice to protect the places we love and experiences we value, who will?
Protect Our Winters was formed in 2007, by pro snowboarder Jeremy Jones. He found that more and more resorts he’d always counted on for good riding were closed due to lack of snow. Something was clearly going on. He felt the need to act. But organizations focused on mobilizing the snowsports community on climate didn’t exist—there was a gap between the impacts that climate change was already having on our mountains, and any organized action being taken to address it. And so he founded Protect Our Winters.
Since then, the movement has grown to include the wider outdoor sports community. Their playgrounds and livelihoods also depend on healthy winters. Protect Our Winters has grown from a kernel of an idea into a worldwide network of over 130,000 supporters – a social movement on climate, designed to activate a passionate community and create the will for meaningful climate action across the globe